Letter to Thomson Learning Signed by 500 Math Faculty

This letter calls on textbook publisher Thomson Learning to stop issuing new editions of its widely-used introductory calculus books until there is significantly new content to justify a revision.

April 6, 2004

Ronald Schlosser
CEO
Thomson Learning, Inc.
290 Harbor Drive
Stamford, CT 06902

Dear Mr. Schlosser,

We, the undersigned mathematics faculty, are writing to express our concern with the cost of your undergraduate mathematics textbook and to respectfully request that your company take some simple steps to alleviate this problem.

As you know, the cost of college textbooks has risen considerably in the last few years. Recent surveys done by the University of California (UC), the California Student Public Interest Research Group (CALPIRG), and the Oregon Student Public Interest Research Group (OSPIRG) show that a student now pays an average of $900 a year for textbooks. In contrast, a 1997 UC study found that students paid on average $642 a year during the 1996-1997 academic year. Compounded with the overall recent increases in tuition and other college costs, we are increasingly concerned for our students' ability to either pay for college or to fully take advantage of all of the educational opportunities available to them while at college.

Naturally, we would like to ensure that textbooks are priced as fairly as possible, and we are concerned with the cost of your introductory calculus textbook - Calculus: Early Transcendentals, Edition Five. We are generally satisfied with the actual content of the text. We are concerned, however, with a number of items:

1. The previous edition of the book (Edition Four) was out on the market for only three years before you produced the most current edition (Edition Five), in 2003. While textbook editions must be updated periodically to reflect new teaching methods and so forth, we do not believe that the content of this particular update justified an entirely new edition. This is especially the case when one takes into account the additional expense new editions create for many students and the additional time faculty members must take to revise syllabi and other instructional materials to accommodate the changes to the text.
2. Your website offers the book for $122.36 in the United States, but the equivalent of $59.36 (33.29 pounds) in England and $96.78 ($125.95 Canadian) in Canada. We see no reasonable explanation for such a pricing disparity.

We believe that you would be sympathetic to these issues, and so, as a remedy, we are asking your company to commit to the following changes in your publishing plan for the aforementioned textbook:

1. Continue to publish the current edition of this textbook until there has been significantly new content in the field of calculus, applications of calculus, and/or the teaching of calculus that would justify an update.
2. Establish a more transparent and fair pricing scheme so that students in America are getting charged the same amount as their counterparts in other countries.
3. Ensure that your sales materials and sales representatives disclose to faculty all of products, their prices, and the length of time you intend to keep on the market the current editions of their textbooks and related instructional materials.
4. In addition to the hardcover version, produce an online version of Calculus: Early Transcendentals, and pass the cost savings on to students.

College costs have risen dramatically in the past year. Subsequently, we believe that quick action must be taken to reduce students' costs in as many ways as reasonably possible. Therefore, we request your urgent action on this matter.

Given the urgency of the matter, we will be urging our colleagues to base our departments' future textbook orders on both the quality of the text and on the fairness of the text's price. We will also urge our colleagues to give strong consideration to the industry member who produces the first online version of this textbook. Given the high quality of your particular text, we hope that we can continue a relationship with your company for many years to come.

Sincerely,

Ralph Abraham, University of California Santa Cruz
Bernardo Abrego, California State University Northridge
Shoshana Abramovich, Michigan State University
Fred Adler, University of Utah
Diane Agud, Virginia Polytechnic Institute and State University
Shair Ahmad, University of Texas at San Antonio
Myungsook Ahn, University of California Irvine
John Albert, University of Oklahoma
Edward H. Alexander, University of Arizona
Dennis Allison, University of Utah
Dale Alspach, Oklahoma State University
Shuhua An, California State University Long Beach
Laura Anderson, SUNY - Binghamton University
Michael Anderson, SUNY - Stoney Brook
Marien Anton, University of Kentucky
Judith Arms, University of Washington
Alp Atici, Columbia University
David Auckley, Kansas State University
John Bachar, California State University Long Beach
Gennady Bachman, University of Nevada, Las Vegas
Allen Back, Cornell University
Joseph A. Ball, Virginia Polytechnic Institute and State University
Brad Ballinger, University of California Davis
Dan M Barbasch, Cornell University
Mugurel Barcau, University of Arizona
Helene Barcelo, Arizona State University
Katrina Barron, University of Notre Dame
James Barta, Portland State University
Guy Battle, Texas A&M
Frank Bauerle, University of California Santa Cruz
Margaret Bayer, University of Kansas
Jozef Beck, Rutgers University
Jay H. Beder, University of Wisconsin Milwaukee
Ester Beneish, Central Michigan University
George Benke, Georgetown University
Joseph Bennish, California State University Long Beach
Arkady Berenstein, University of Oregon
Laurent Berger, Harvard University
Anton Betten, Colorado State University
Gautam Bharali, University of Michigan, Ann Arbor
Ron Blei, University of Connecticut
Marilyn Blockus, San Jose State University
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Mary Bravewoman, San Francisco State University
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